Occasions never end, and people need a reason to celebrate even the tiniest of achievements and milestones. But, be it a corporate event, webinar, concert, wedding, or birthday, executing them as planned is a big task. And what gets hectic during the celebrations is the management of those events and getting things done right.
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It is where event management software comes into action. The one-stop solution that helps manage all the needs while celebrating a milestone.
According to a forecast from Statista, the global event management market will grow to more than two trillion U.S. dollars by 2028, making developing event planning software an essential factor to consider if you are into the event management business.
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So, before getting more into the details, let us start with the basics and some of the benefits and essential features you can integrate into the software.
What is an Event Management Software?
It is an application that helps event planners and organizers automate and streamline event management processes digitally, from planning to executing events of all types and sizes.
It aids event planners with various tools and features to help them manage every aspect of an event, including registration, ticketing, scheduling, communication, reporting, and many others.
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It helps manage different events, including conferences, exhibitions, concerts, festivals, etc., and can save time and improve work efficiency. It also lets you keep up with the industry's current trends and ensures complete control over all the activities to execute them as planned.
Benefits of Event Management Software
Managing an event is monotonous and requires time and effort when you do it the traditional way. However, the development of event planning software acts as a digital tool for your business and caters to innumerable benefits.
So, let us now proceed with the benefits of developing one such software for your business.
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Digital Platform
Developing software for your event management business will help you provide a digital platform. It makes your business accessible to everyone 24*7, thus allowing you to provide better services to your customers and enabling a solid online presence in the market.
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Enhanced Lead Generation
The event management software helps enhance lead generation by being a digital tool for the people looking for your service. It makes people find your business more quickly just by searching the correct terms and helping in boosting revenue and business growth.
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Analytics and Insights
It helps provide detailed insights by analyzing every aspect of your business, thus allowing you to make better, innovative, and future-proof decisions for your business. It also helps gather insights from your clients based on your services, enabling you to serve your customers better and enhance customer satisfaction.
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Saves Time, Effort, and Money
Developing event management software also helps in saving a lot of time by serving with a digital tool that you can use to assign tasks as needed. In addition, it helps reduce manual labor and workload by automating specific tasks, which also helps save money, thus eliminating the operational costs in your business.
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Efficient Data Management
Data is an essential aspect of every business. Developing software for your event management business will help you keep track of all the data you need for your business. Also, the software will help you keep all the sensitive data safe from theft and other malicious attacks, thus not compromising the performance of your business.
Event Planning Software - Features
Deciding on the features you want to integrate into the software is critical for every business. And when specifically talking about event management software, you must choose the features that perform all the tasks in one place in an application.
Some integral features you can consider incorporating into the software are -
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Live Onsite Check-ins - Live onsite check-ins have recently been the new business boosters. Instead of booking tickets early for an event, nowadays, users like to check in Onsite, and integrating this feature with your software will surely turn out to be the game changer for your business.
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Ticketing System - This feature will help the users download e-tickets for the booked events, reducing paper usage and costs. And adding more, it also helps in hassle-free check-ins for the audience, thus saving time and money.
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Geolocation - Location is an integral part of any event. And integrating real-time location tracking will help the audience and users to reach the location hassle-free and on time, thus enhancing customer satisfaction and a positive browsing experience.
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Event Calendar - Integrating a calendar into the software will help the users view all the upcoming and past events based on their location and interests. In addition, the admin can also add upcoming events to the calendar as per the seats, streamlining an essential part of event management.
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Social Media Integration - It is another compulsory addition to event management software development. It helps users sign up and sign in directly without manually filling in their details. It also helps the users share details about the events on social media handles straight without checking every detail.
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Email Notifications - It is a must-have feature that helps to send notifications and reminders regarding the latest events, the status, durations, bookings, and other vital details. In addition, it helps as a marketing and customer retention tool and helps gain traffic to your event management system.
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Wallet Integration - Another must-have attribute that helps as a marketing tool is integrating a wallet into the software. It helps make purchases at a venue easily without having the user open different apps to make a payment at an event. And also, the user gets an insight into what amount they have spent on a particular event.
Bonus Tip - For every payment the user makes, you can integrate the cashback program, where the cashback is received on the in-built wallet, allowing the user to redeem them during their next event.
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WhatsApp Integration - WhatsApp has been the go-to app for communication, and everyone has it installed on their phones. So, integrating it into the software will help send notifications to the customers, and also, the customers can communicate regarding the event.
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Live Streaming - Not everyone can attend an event on time, and sometimes users fail to participate in an event due to an emergency. So integrating the live streaming feature will help you solve this for your business. In addition, it is also an excellent monetization idea for your business.
How much does it cost to develop event management software?
The cost of developing event management software it may range somewhere between $35,000 to $95,000 and sometimes even more. It vary depending on the factors like the number of features, third-party integrations, security integrations, technology stack, location, and hourly charges of the development company.
Summing Up
The event management industry is growing rapidly, and managing an event is tedious. So developing software that caters to all business needs will help you take your business to the next level.
If you are into event planning or thinking of developing an application, connect with us. We will help you create top-notch and future-proof software that serves well in every aspect of your business.
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FAQs
What are the 5 Cs of event management?
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The 5 Cs of event management are Concept, Coordination, Control, Culmination, and Closeout.
What are the benefits of developing event management software?
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The benefits of developing an event management system are -
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Enhanced Lead Generation
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Provides Detailed Analytics and Insights
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Saves Time, Effort, and Money
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Efficient Data Management, and many more.
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How much does it cost to develop event management software?
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The cost of developing event management software may vary depending on the factors like the number of features, third-party integrations, security integrations, technology stack, location, and hourly charges of the development company. However, to give it a number, it may range somewhere between $35,000 to $95,000 and sometimes even more.