75% of users evaluate the company's reliability only based on visual design. There are several things to consider when highlighting your presence on the web. What does this mean for internet marketers? In principle, your company on the web is not just about creating an essential website for your business.
If not all, most websites have been successful in their internet marketing by assimilating the right SEO tactics and continuously feeding it with the right elements. It may not offer you immediate positive results, but it will undoubtedly progress over time. You can start this journey by understanding how to create a website from scratch.
Your website should be designed with your audience in mind and ensure that it enhances the user experience.
Why Web Design is Important?
The web design of your website is important because your customers will be interested in the design. We all react, consciously or unconsciously, to visual elements, and people are naturally drawn to good design. When it comes to the creation of your website, research has shown time and again that users are quick to judge your business based on just graphics and often stop using your website if it is poorly designed.
38% of people stop interacting with your website when your content and layout are unattractive.
Read: Why User Experience Matters?
Bad web design not only erodes your credibility, but it can scare off potential customers. Users prefer to display content on well-designed websites. If your content is unattractive, you are likely to lose over a third of your visitors.
Top 5 Reasons How Web Designing Can Promote Your Business
We've already proven that your customers care about good design, but how does your website design affect their experience? Let's take a look at how good design can improve your website design.
1. Navigation
This is essential, especially if your site has so many pages. It includes a well-marked navigation bar or menu that displays a list of different web pages. With well-developed website navigation, users can easily explore and understand your site. It does not need to have advanced fonts. Install simple yet intuitive navigation to help visitors return more.
Here, many designers consider the psychology of the project through the application of Hick's law. Hick's law says that the more choices someone is given, the longer it will take to make a decision. It's often summed up like this: "Keep it simple, stupid."
Read: 5 Symptoms That Your Website Has a Bad User Experience
So if we apply Hick's law when it comes to web browsing, we want to keep the options as simple as possible to make it easier for users to decide where to go. As a good rule, try to limit the number of opportunities to seven or less.
2. Usability
The design has a significant impact on how easy it is for visitors to find what they're looking for in your website design. Research shows that 86% of your website visitors want to see information about a product or service, 65% for contact information, and 52% for an info page.
Your web design should make it as easy as possible to find these things. Otherwise, you will frustrate your users and potentially alienate them. Consider using standard conventions such as placing key services in the main navigation and listing your phone number in the website's top right corner.
Even if your site is working fine, poor site design can make it users feel harder to use or find what they need. Two Japanese researchers have researched this. They created two ATMs that worked the same way, but one had an attractive design, and the other didn't. Users reported that the aesthetic ATM works better. So, good web design affects both usability and our perception of usability.
3. Content and Visual Elements
Even if your website works well, a wrong website design can make it difficult for users to find what they need. Two Japanese scientists have studied it. They created two machines that worked the same way, but one had an attractive design, and the other didn't. Users have reported that an aesthetic ATM works better. So good design affects both credibility and our perception of usability.
To avoid this, smoother content is best suited for web designers to add text to their design easily. Also, designers can add negative or empty spaces that allow readers to rest in the middle of their reading.
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Designers can add multiple plugins that smoothen the navigation process and ease the difficulty of the customers. WordPress supports such plugins whether they're for WooCommerce or not. One of the plugins is WooCommerce pre order, which will help create customize orders according to the client's requirements.
4. Brand Professionalism & Trust
As mentioned earlier, 3 out of 4 users rate your business reliability based on your website design. The modern and professional design creates trust. In the meantime, a poorly designed website can make someone question your legitimacy.
Another way to add credibility to a good web design is through brand consistency. If you have a well-established brand, your customers will likely recognize things like your logo, colors, or style. Your website design should reflect your brand and convince the people you know are in the right place.
Read: Top 10 Web Technologies and Trends
Your target market needs to recognize your company's brand in all types of media. For example, if your brand and visual communications change slightly, it can confuse your customers and make them feel like something is wrong with your company.
5. Conversion
Web design is important because good web design helps focus users' gaze and guide them where they should look. Your design can draw attention to special offers on your website, highlight calls to action, and help users identify buttons and interactive elements. All of these can help users make the right move.
There are many different ways you can optimize your visual design for conversion. One of the most effective ways to get users' attention to the action you want is to use a white or open area around the call to action.
Read: How to improve user experience for mobile and web applications?
It's hard to talk about spaces without mentioning Apple. They are known for clean designs and simple, bold imagery surrounded by lots of white areas. The message here is obvious: you want you to click on this phone - and since almost nothing on the page distracts you, it's almost hard not to.
Final Thought
After all, great website design isn't just about visuals. How designs are created behind the scenes can have a significant impact on things like search engine optimization.
A website design may look great on the outside, but if it has awkward code or too many large images that slow it down, it can alienate visitors and negatively impact SEO marketing. Also, web designers can sometimes get carried away with smart designs or technologies that look great but ultimately affect the website's optimization.